FTC Affiliate Marketing Disclosure Guidelines

What is the FTC?

The Federal Trade Commission (FTC) is a federal agency whose mission is to protect consumers and promote competition. The FTC enforces various consumer protection laws, including guidelines for online advertising and marketing disclosures.

FTC Disclosure Requirements

The FTC requires clear and conspicuous disclosure of any material connection between advertisers and endorsers. For affiliate marketing, this means:

• Disclosures must be clear and conspicuous
• Placed near the affiliate link or recommendation
• Written in clear, understandable language
• Visible on all devices and platforms
• Not hidden behind buttons or requiring user action to view

Our Compliance

At InstaMember, we take FTC compliance seriously. We ensure that:

• All affiliate links are clearly disclosed
• Disclosures are prominently displayed
• Language is clear and straightforward
• Users understand the nature of our relationship with advertisers

Official FTC Resources

Additional Information

For more information about the FTC's guidelines and requirements, you can visit the official FTC website at www.ftc.gov. The website provides comprehensive resources, guidelines, and updates on advertising disclosure requirements.